Meet Amy



Amy Tippins, shoe goddess and part time fashionista, created her company RockScar Love Designs in 2010.  RockScar Love, Amy’s dream of inspiring men and women across the world came to pass when she developed the concept of bringing passion to fashion.  Her one of a kind apparel, stilettos, and boyshorts take the taboo out of talking about the unspeakable – scars. Her perky tweets and wildly entertaining, thought provoking blogs move the masses to search their inner beauty in their scars, both emotional and physical.

Rock Your Scar. Pay It Forward.


Amy uses her growing media presence and loyal social media network to spread the message of self-acceptance and paying it forward. So what’s the message? Rock your Scar. Pay It Forward. A message with the high purpose of helping others embrace their scars and use their challenging life experiences to pay it forward by helping others do the same.


After receiving her liver transplant over 20 years ago, she began to see the unlimited opportunities people in the global community have to pay it forward. Amy also lived through emotional bullying from peers, doctors, teachers, and coaches while battling for over 5 years for a diagnosis, during her childhood.  Her diagnoses have also included Avascular Necrosis and infertility.  She truly understands what it means to face your emotional demons and find your inner beauty all while rocking a hot pair of stilettos.  “If people can simply accept themselves and embrace both their physical and emotional scars, they will create an environment that has potential to give rise to something amazing,” says Amy.

From Finance to Fashion


Prior to launching RockScar Love Designs and for a time afterward, Amy worked in the financial services industry as a sales professional for over a decade.  She shared her talents and professional services at several firms, specializing in the qualified plan market (401(k), 403(b) and defined benefits plans).


During her career as a financial sales pro, she worked at many prestigious companies including:


  • Transamerica Retirement Services
  • AXA Enterprise Funds
  • FSC Securities
  • Wells Real Estate Funds


She consistently earned the title of top sales person in her department. In fact, Amy reached 400% of her sales goal when she left the industry for good in 2009.

Giving to Others – A Path to Joy


Amy uses her personal time for speaking at multiple community and charity events about overcoming adversity and turning heartache in triumph and volunteers with multiple organizations in her community.  She also enjoys coaching and helping businesses across the US develop their own personal message to share with the community.


“Volunteering as a counselor at camps for children and families affected by organ transplants is very emotionally fulfilling,” explains Amy.


She has volunteered at Camp Independence and Camp Second Chance. Her past activities include Atlanta Jaycees, United States Master’s Swimming Association, and coaching basketball with Camp All American.  She also loves include cooking out, yoga, spin class, entertaining and modeling.